FWG A family brand with an innovative product
Two sons of a watch enthusiast wanted to follow their father's passion by creating an innovative
brand. A product that allows you to observe the beauty of the watch’s heart - the movement -
from many angles. Openings on the sides and back of the timepiece allow you to fully appreciate
it. For each model, we offered a different ETA movement: 2892 TOP, 7001 TOP and 2836 gold. A
different brand with a unique story telling!
A new brand born from a passion shared by a father and his 2 adult children!
The ambition of our products is to sell dreams, because the products presented are unique: openings on the sides of the so-called “barrel" cases rarely seen before and which allow you to immerse yourself in the infinitely small of the MOVEMENT and of its mechanism! Movement is the element that allows your watch to “live” and to train the hands toindicate the time.
Our goal is that everyone who buys a FWG watch feels satisfied, to recharge for a few moments thinking about their family and the strong bonds between them. What could be more beautiful and more important in the eyes of each human being than the Family? ... By observing the heart of the timepiece, we would like the heart of its wearer starts to beat faster, thanks to the emotion aroused by the product and strong message.
We present three products: Pretty Second is a watch which has a star-shaped seconds hand at 6 o'clock and whose beating heart is the ETA 7001 TOP. Great Date is a product designed around the automatic ETA 2892 TOP movement, the date is presented in a round window at 6 o'clock of the dial. Then, Gold Day & Date is a timepiece that lives thanks to the gold ETA 2836 movement which allows the day of the week and the date to be read with opening windows at 3 o'clock. The choice of movements was made according to the wishes of each of the three creators. These products are Swiss Made and customizable. We manage the factories and suppliers for each movement, like a manufacture.
The three watches have been conceived and designed with a view to satisfy both genders: male and female audiences.
A geometry pleasing to the eye, openings from all angles, a curved shape that hugs the wrist. A unique and original case whose supporting surface should suit a large number of customers. The materials have been chosen with care: titanium and bronze, depending on the model and functions desired.
Titanium for its lightness, resistance, thermal coefficient and the fact that it is anti-allergenic. Bronze for its weight and for the fact that it "lives and ages"with its wearer.
For the dial, we decided to use riveted Roman numerals in a color matched to the material of the case. We are open to personalize the products: engravings are possible for example, also touch of colors.